Friday, 9 May 2014
Jaeger goes back to basics for autumn 2014
I had a preview of the Jaeger autumn/winter 2014 collection yesterday - and it's fantastic. Under new CEO Colin Hendry the brand has ditched Jaeger London and Boutique by Jaeger (I never understood who bought this 'younger' range anyway) to focus on the main line and get back to basics. New designer Sheila McKain Waid (ex-DAKS) has created a luxurious modern collection - with lots of gorgeous coats - a combination of Jaeger archive material and nineties-inspired minimalism. It's beautiful.